Design Systems
Whether I’m working on packaging, digital content, or internal brand programs, I build systems that scale. They are flexible for creativity and structured for real-world use. Design systems help create consistency and build confidence. My approach blends curiosity, clarity, and collaboration. I take time to understand the audience and the use case, making sure the tools are intuitive for anyone who interacts with the brand and meets business needs.
STREATS Grab-and-Go Labels
I designed a flexible label system for NEXDINE’s “Streats Micro Market” grab-and-go products. I spoke with café managers to learn about their daily challenges, equipment, and workflows, and then created a system that accommodates a wide range of container sizes and styles. I also added a set of playful attribute stickers, such as “vegan” and “grown in-house,” so teams can easily highlight important features without changing the main label design.
The result was a clear, consistent, and easy-to-use visual system. It helped staff work more efficiently, made products stand out on the shelf, and kept the brand unified across all cafes and container types.
