Art Direction

For me, it’s about setting the tone and creating a world people want to be part of. I’ve led shoots of all sizes, from quick in-house sessions to full studio productions with photographers, stylists, and talent. Whether I’m building a content library, shaping product images, or creating a brand story, I enjoy guiding the creative process and paying attention to every detail. I put together moodboards, shot lists, and lighting plans, direct talent and creators, and sometimes even style the food or arrange props myself. Good teams make good images, and clear direction helps everything come together naturally, with personality and cohesion. My art direction extends beyond photography, including visual themes, color systems, and the overall vibe across various touchpoints.