Branding
I help brands find their voice and then I bring that voice to life across all touchpoints. My work blends strategy, empathy, and design to create brand identities that feel unique, clever, and clear.
REM Sleepwear
We created a full brand from the ground up for a wellness sleepwear startup. This included the name, visual identity, brand voice, Shopify site, and launch content. My work covered everything from packaging ideas to digital design, giving the brand a friendly and flexible base for future growth.
DiLanna Foodservice
Brand refresh concept for a family-owned foodservice company stepping into its next chapter. Honored its roots while shaping a new visual identity that blends heritage and heart with a fresher, more future-ready look and story.
UNFI Change Academy
We created an internal brand system and event identity for the UNFI Change Academy to help drive the company’s change initiative. I guided my team through discovery sessions to clarify our mission and figure out how to represent it within the larger company brand. Together, we developed a motivational, people-focused design style for presentations, badges, workshops, and communication tools. By taking a thoughtful approach, we helped people feel ready and energized to handle change and support their peers.
See how it went
just wanna scroll some pics? I got you.
