Branding
I love 😍 bringing life to ideas through branding. From understanding a client's vision and goals to creating branding concepts or examining current branding to evolve it and push the boundaries as a company or its consumers grow. It's all about having a deep understanding of designing a consistent experience.
For my people who enjoy the ride not just the destination, I documented some of my favorite branding projects in more detail.
Skill Showcase
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Client Relationships
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Research
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Active Listening
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Concept Development
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Concept Presentation
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Brainstorming Facilitation
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Data Supported Design
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Art Direction
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Graphic Design
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Logo Development
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Branding Guidelines
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Design Systems
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Vision
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Curiosity
Project Spotlight
STREATS Grab and Go Labels
STREATS Micro Market is a service provided by NEXDINE Hospitality. The goal for the rebrand was to make the grab-and-go items look like high-end quality products by having them reflect the STREATS aesthetic and by developing a template system that worked for a broad assortment of products. The labels are pre-printed without any specific imprint info. Then, blank label rolls are shipped to the cafes, where they use a Date Code Genie system and the newly designed templates to print the particular item's info onto the labels. There was also a need to find a solution to highlight product attributes that could be unique to each cafe.
Applied Skills
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Art Direction
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Branding
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Template System Design
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Collaboration
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Communication Plan
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Creative Problem Solving
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Training
Process Journey
Project Spotlight
UNFI Change Academy Brand and Experience Development
As part of an extension of the UNFI Strategic Change Enablement Office we wanted to find a way to grow organizational change capabilities. We planned to share tools, training, resources, certifications, and support through a UNFI Change Academy. I led my team through a branding brainstorm so we could ideate what the Change Academy would offer, how it would engage with people, and really understand what out "why" was. From ideas on a Mural canvas to our first in-person Change Trailblazer certification course, we have made an impact on 500+ associates!
Applied Skills
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Mural Workshop Facilitation
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Branding Process
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User Experience Design
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Communications
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Training Activity Development
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Collateral
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Presentations
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Workshop Facilitation
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Animation
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Video
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Event Branding
Process Journey
Project Spotlight
Peeled Snacks Brand Development
I developed the Peeled Snacks brand from one bag to an expansive collection that covered packaging, collateral, communications, social media, presentations, e-commerce, email marketing, and new product development. I designed based on end goals, research, and testing on the store shelf and with consumer focus groups. Peeled Snacks was a certified B Corporation that responsibly sourced top-quality products with tons of health benefits, and that story needed to be told. I leveraged our brand to tell that story and used that to create a consistent experience for consumers across multiple channels, and the new assets proved valuable tools for our sales team.
Applied Skills
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Packaging Concept
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Packaging Production
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Website Design and Experience
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E-commerce Shop Development
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Email Marketing
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Trade Show Booth Design and Experience
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New Product Development
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Research and Testing
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Social Media Strategy and Insights
Process Journey
